Abdullah Ahadish Shamad Muis (2023) “Promotion Strategies for BMT to Enhance Competitive Advantage: A SWOT Analysis”, Journal of Nusantara Economy, 2(1), pp. 36–44. Available at: https://juna.nusantarajournal.com/index.php/numy/article/view/94 (Accessed: 17 July 2025).